{"id":6445,"date":"2021-10-08T23:24:20","date_gmt":"2021-10-08T23:24:20","guid":{"rendered":"https:\/\/driftlessareamag.com\/unicdn\/?p=6445"},"modified":"2022-04-13T16:55:32","modified_gmt":"2022-04-13T16:55:32","slug":"a-driftless-interview-with-austin-wszolek-owner-carbon-cannabis-la-crosse-wi","status":"publish","type":"post","link":"https:\/\/driftlessareamag.com\/unicdn\/2021\/10\/08\/a-driftless-interview-with-austin-wszolek-owner-carbon-cannabis-la-crosse-wi\/","title":{"rendered":"A Driftless Interview with Austin Wszolek, Owner, Carbon Cannabis &#8211; La Crosse, WI"},"content":{"rendered":"\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/gocarbon.co\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft wp-image-6669\" src=\"https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/carbon_int_img1.jpg\" alt=\"\" width=\"350\" height=\"733\" srcset=\"https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/carbon_int_img1.jpg 400w, https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/carbon_int_img1-143x300.jpg 143w, https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/carbon_int_img1-263x550.jpg 263w, https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/carbon_int_img1-239x500.jpg 239w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a>So, what\u2019s your story? Where were you born? How long have you been here in the Driftless, What keeps you here?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">I was born in Colorado and moved here for work. Eventually quit that job to start Carbon Cannabis and will be here for the foreseeable future to help build the business and community around it.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Tell us about what you do for work or your business, and how long have you been doing this?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Carbon Cannabis is an industrial hemp processor. We take Organic Wisconsin grown hemp and extract it using CO2 into a high quality CBD oil. That oil is then turned into many different products or sold to makers across the state.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Tell us about a project or accomplishment that you consider to be the most significant in your career with your business.<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Launching our brand the month before Covid, and surviving this far!<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">We\u2019re constantly making things better, faster, smarter or less expensive. We leverage technology or improve processes. In other words, we strive to do more\u2014with less. Tell us about a recent project or problem that you made better, faster, smarter, more efficient, or less expensive.<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">As a manufacturer we always strive to make our product better, and after much experimentation, we have dialed our system to produce high quality, repeatable results every time.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Tell us about one person that you&#8217;ve met, that stands apart from the rest, or has influenced you while here in the Driftless.<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Don Weber. He is one of the most generous &amp; humble men I&#8217;ve had the pleasure of meeting. He inspires and helps so many people while never asking for anything in return.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What do you wish other people knew about you or your business?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">That we are a small family owned and operated company. The same people selling the products at markets and stores, are the ones in the lab formulating and packaging the same products.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Let\u2019s get to know more about Austin on a Personal Level<\/span><\/strong><\/span><\/p>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif;\"><img loading=\"lazy\" class=\"alignright wp-image-6558 size-thumbnail\" src=\"https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/10\/Austin_Wszolek_people_o_drift-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>How would you describe yourself?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">A people person. I love to hear all the unique perspectives and experiences that brought a person to a specific point in time.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What is your biggest accomplishment?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Being able to quit a 9-5 to follow my passion and start Carbon Cannabis.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Who is your personal hero?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">My personal hero would have to be my mom. She has always provided for and guided my siblings and I in the right direction while making tough choices of her own.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Do you have a life philosophy that you live by?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Be a good person.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What do you like most about yourself?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">I like the fact that I always want people to be happy, even if it doesn&#8217;t work in my favor.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If you could change the world, what would you change?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Aside from homelessness and hunger, I would change the way we communicate. Too much digital interaction and not enough human interaction.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What do you think is the meaning of life?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">To have a positive impact on as many people as possible, including yourself.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Do you prefer working alone, or do you like working with others?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Depends on the situation, but generally with others. Collaboration is important to success.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What\u2019s something that no one would guess about you?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">That I&#8217;m an adrenaline junkie.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What is your deepest belief about life?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">That everything has a purpose, even the worst parts of life have meaning.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If you could be doing anything, anywhere right now, what and where would it be?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Lying on a beach with my friends, family and dog, smoking the finest.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What\u2019s the one thing you wish you could have a do-over for?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">High school.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">How do you work on yourself?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Every single day. Reflection and meditation at night and first thing in the morning.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What\u2019s one thing you\u2019ve had to overcome in your life?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Getting through school. I knew it was never meant for me, but would bring value later in life.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">How do you handle being in a bad mood?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Decompress with my dog and consistent CBD<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Who is the most important person in your life?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">My entire family, without them I could not be where I am today.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What did you learn about yourself from any of your previous relationships?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">That I am capable of more than I once thought.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What question do you always want people to ask you about yourself?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">What gets you out of bed in the morning?<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If you weren&#8217;t here running your business or doing the work you do, what would you be doing instead?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Building a career that gave me the resources to eventually be my own boss.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">How has this pandemic affected YOU or YOUR BUSINESS here in the Driftless? (positively or negatively)<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">It has had both negative and positive effects. Negatively affected our sales, but positively affected our mission and purpose.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What is another name you would give the Driftless?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Green Valley<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What is your favorite season in the Driftless &amp; why?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Fall, perfect temperature, less bugs.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Tell us of an experience \/ memory you had with Driftless lakes, rivers or waterways?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">4th of July on the Mississippi. What I remember was a blast.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What are some of your favorite places to go for fun here in the Driftless?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Up to the bluffs or out to the country to explore the forest. In town, downtown La Crosse always has something to offer.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What are some of your favorite (non commercial) places to eat here in the Driftless?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">La Crosse Distilling Co, NCSB, Waterfront<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If you were to tell a friend to come and visit the Driftless Area, and they ask &#8220;Why&#8221; &#8230; What would you tell them?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">It&#8217;s the perfect combination of city and rural and the people are always nice.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Are you a Cat or Dog person?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Dog<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Are you an Early Bird or Late Owl?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Late Owl<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If given the opportunity, would you go to outerspace (moon, mars, space stations)?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Yes<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What color socks are you currently wearing?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">One black, One gray<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What skill or instrument would you like to learn or play?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">How to code<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What 1 message would you put in a bottle?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">It&#8217;s going to be ok.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What was your very first job?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Bus boy at an Italian place.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If any, what would be your dream job?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Fighter pilot or super-bike racer.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">How \/ where did you meet your best friend?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">High school baseball tryouts.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">What does your dream vacation look like?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">A private jet to a secluded island in the tropics with unlimited food and drinks.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Tell us a short joke or punchline.<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Why did the man fall into the well?<\/span><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">He couldn&#8217;t see that well.<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">If you could learn another language, what would that be?<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">German<\/span><\/p>\n<p><br \/><strong><span style=\"font-family: verdana, geneva, sans-serif;\">I Would Rather &#8230;<\/span><\/strong><br \/><span style=\"font-family: verdana, geneva, sans-serif;\">Live in a tree house<\/span><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/gocarbon.co\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft wp-image-4433 size-full\" src=\"https:\/\/driftlessareamag.com\/unicdn\/wp-content\/uploads\/2021\/04\/visit_website_button2.jpeg\" alt=\"\" width=\"165\" height=\"48\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, what\u2019s your story? Where were you born? How long have you been here in the Driftless, What keeps you here?I was born in Colorado and moved here for work. Eventually quit that job to start Carbon Cannabis and will be here for the foreseeable future to help build the<span class=\"more-link\"><a href=\"https:\/\/driftlessareamag.com\/unicdn\/2021\/10\/08\/a-driftless-interview-with-austin-wszolek-owner-carbon-cannabis-la-crosse-wi\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":6559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[35,56,42,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Driftless Interview with Austin Wszolek, Owner, Carbon Cannabis - La Crosse, WI Driftless Area Magazine<\/title>\n<meta name=\"description\" content=\"A Driftless Interview with Austin Wszolek, Owner, Carbon Cannabis - 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